Chapters & Markets
Growing a movement of distinguished, certified hospitality professionals—city by city.
Phase 1: Nashville, TN
Our pilot market and home base.
Certifying the first 200 workers
Partnering with 10–15 employers
Building case studies on retention, wage growth, and guest satisfaction
Our Launch Strategy
We grow deliberately, proving our impact in each community before expanding.
Phase 2: Tennessee Expansion
Memphis, Knoxville, Chattanooga
Scaling to 1,000+ certifications
Partnering with 30+ employers statewide
Refining our playbook for broader rollout
Phase 3: Southeast & Beyond
Atlanta, Charlotte, Birmingham, and additional high-growth markets
Forming strategic partnerships with regional and national brands
Establishing Service Force Academy as the standard in frontline hospitality certification
Hospitality is local—and so are we.
Each chapter partners deeply with its city’s restaurants, hotels, and hospitality groups to:
Understand local workforce challenges and opportunities
Build trusted pipelines between workers, training, and employers
Track and share real data on retention, wages, and guest satisfaction
Get Involved Locally
FOR EMPLOYERS
Host cohorts or training sessions
Sponsor your current staff to become certified
Join the SFA Employer Network in your city
FOR COMMUNITY & INDUSTRY PARTNERS
Collaborate on workforce initiatives
Support scholarship funds for workers
Co-create events, hiring fairs, and education programs